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Uber, Hy-Vee Partner on Grocery Delivery

Uber unveiled today a partnership with Hy-Vee to offer on-demand and scheduled grocery delivery to customers across the Midwest, strengthening Uber Eats' grocery selection in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin.

Now, more than 260 Hy-Vee grocery and liquor storefronts will be available to shop through Uber and Uber Eats.

"Uber Eats has been growing in popularity among many of our customers, making this partnership a win-win for both parties," said Aaron Wiese, Hy-Vee's president, in a statement. "As we expand our offerings, we want to be where our customers are comfortable placing an online order. This launch allows us another avenue to offer our products and best serve the needs of our shoppers."

To celebrate this new partnership, Uber Eats is offering consumers 50 percent off their first order of $50 or more and the chance to win tickets for the 2023 NFL Kickoff in September.

"Hy-Vee is a beloved hometown brand, and we're thrilled to welcome them onto Uber Eats," said Christian Freese, Uber's head of grocery and new verticals across the US & Canada, in a statement. "Together we know we can make it easier than ever to have groceries and alcohol items delivered on-demand to doorsteps across the Midwest."

Related: Grubhub, Sonesta Partner on Mobile Ordering; Online Sales Down 7 Percent