TruLife Distribution and Athena Marketing International have announced a partnership offering one another’s services to their current and future food, beverage, nutrition, and personal care clients.
TruLife Distribution’s expertise comes through its U.S. retail and ecommerce sales channels, which offer international brands access to the U.S. market. AMI’s expertise is in global markets and exporting U.S. products, which will offer U.S. brands the opportunity to access new foreign markets, according to the companies.
“We are very pleased to partner with such an experienced and competent U.S. sales team as TruLife Distribution,” said AMI founder and president, Peter Guyer, in a statement. “Our international brands seeking access to the U.S. market will benefit immensely from TruLife’s 16 years of experience in the U.S. retail market.”
Both AMI and TruLife Distribution service industries that span the gamut from beverages to baked goods, frozen foods to fruits and vegetables, nutrition to pet foods, and more. They can handle moving industrial, bulk ingredients, and other commodities to manufacturers located across national borders.
“We are excited to partner with such a legacy export management company as AMI,” states Brian Gould, founder and CEO of TruLife Distribution, in a statement. “AMI has worked with over 100 food, beverage, and nutrition and personal care brands and has helped them scale in export markets in Asia, Europe, the Middle East and Latin America,” says Gould.
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