Thrive Market, Instacart Appoint Leaders

Online grocery platform Thrive Market recently revealed that April Lane will serve as its chief merchandising officer, and Instacart said it is appointing Uber veteran Emily Reuter as its chief financial officer.

Lane will curate catalog merchandising on the website across food, home, and health & beauty, reports StoreBrands. She will also oversee the  Food Safety & Quality team that is responsible for food quality, safety, and regulatory compliance across all product categories including branded and private label.

“I’m thrilled to join Thrive Market on its mission to make high-quality food accessible to everyone,” said Lane in a statement. “Like many on our leadership team, it’s a personal mission for me. After growing up on-and-off food stamps as a kid, I was introduced to organic, sustainably raised food in college while working as a cashier at Whole Foods. That experience changed how I eat and ultimately drove me to create the first animal welfare standards for Amazon Fresh in 2017. Joining the executive team at Thrive Market feels like an incredible opportunity to make a much larger impact in an area that I’m passionate about.”

At Instacart, Reuter, current VP of finance, will be promoted to CFO following the filing of Form 10-Q later this week, wrote Instacart CFO Fidji Simo in a blog post.

The news follows the announcement that CFO Nick Giovanni will retire at the end of the quarter. Reuter was hired six months ago as part of Giovanni’s succession plan, noted Simo.

Reuter comes to the role after nearly a decade at Uber where she served as CFO and head of corporate finance.

“Her experience has given her a deep understanding of what it takes to lead teams with ambitious visions like ours in complex, ever-changing industries, and I am so excited to see the impact she’ll have here,” wrote Simo. “Her partnership has already been invaluable as we work to increase our leadership position in online grocery, extend our in-store offering by bringing thousands of Caper Carts to grocery stores nationwide this year, and further scale our advertising business on-platform, off-platform, and in-store.”