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Thrive Market Announces First Shoppable Cookbook

Specialty Food Association

Thrive Market, a member-based online marketplace, has introduced a shoppable cookbook—Healthy Living Made Easy. With 60+ recipes featuring better-for-you, healthy ingredients and single touch “add to cart” QR codes, the cookbook allows shoppers to instantly purchase ingredients.

The book features recipes from more than 20 experts, chefs, and founders in the health and wellness space, including Mark Sisson (Primal Kitchen), Amanda Chantal Bacon (Moon Juice), and Melissa Urban (Whole30).

“At Thrive Market, our mission is simple: make healthy living easy and affordable for everyone,” said Nick Green, Thrive Market’s co-founder and CEO, in a statement. “This cookbook is an extension of our vision—tangible proof that you don’t need to spend a lot of time or money to make a meal for your family that’s also mindful of your values and lifestyle choices.”

Healthy Living Made Easy, available exclusively on ThriveMarket.com for $24.99 or as an accompanying gift for new members, was published by the brand and is printed on carbon neutral and FSC paper.

Related: Thrive Market Opens Fulfillment Center; Diverse-Owned Brands Attract Consumer Interest, Gain Retail Support.

Image: Thrive Market