The Fresh Market is inviting its one million Ultimate Loyalty Experience members to participate in the Members Helping Millions Initiative with the goal of helping to provide over one million meals to people in need this holiday season.
This Black Friday, The Fresh Market is empowering its loyalty members to have a bigger impact when they shop by donating to Feeding America on their behalf. There are two ways for shoppers to make a difference November 25-27:
1. Loyalty members who shop will contribute to how much The Fresh Market will donate. The below scale demonstrates that the more members who shop Black Friday weekend, the more meals The Fresh Market will help provide to Feeding America:
• 250,000 Members shopping will help provide = 250,000 meals
• 500,000 Members shopping will help provide = 500,000 meals
• 1 million Members shopping will help provide = 1,000,000 meals
2. For every $100 spent by loyalty members on The Fresh Market gift cards, the specialty retailer will donate $10 which is enough to help provide 100 meals to Feeding America.
“Our guests have shown us their generosity whenever we include them in our fundraising efforts,” said Kevin Miller, chief marketing officer at The Fresh Market, in a statement. “This Black Friday Weekend, we want to inspire them through our loyalty program to become part of something bigger than themselves. Just by shopping or purchasing gift cards from us, they can make a real difference and be a million-person Force for Good this holiday season.”
Guests can register for the Ultimate Loyalty Experience online or in store.
Related: The Fresh Market Promotes Two Category Leaders; The Fresh Market Supports World Central Kitchen Hurricane Relief.