Back to Specialty Food News

The Fresh Market to Highlight Women-Owned Brands

Specialty Food Association

For the second year in a row, The Fresh Market will spotlight women-owned brands throughout the month of March in honor of Women’s History Month, reports Progressive Grocer. Throughout the month, the grocer will promote 100-plus products from women-owned businesses in store and on social media. In addition, The Fresh Market will offer free cupcakes to female customers on March 8, International Women’s Day.

Women-owned brands include Callie’s Biscuits, Partake, Jeni’s Ice Cream, Me & The Bees Lemonade, and Ethel’s Baking Co.

“We are committed to offering the best of specialty foods at The Fresh Market, and it is really exciting to see the growth of products that are developed, launched and run by women,” said Maren Trocki, director of dairy and frozen merchandising. “All of these products were created out of their personal passions and missions, and it shows in meeting a unique need like clean ingredients or gluten-free, as well as delivering on taste.” Full Story

Related: The Fresh Market Debuts Monthly MagazineThe Fresh Market Raises Funds for Over 8 Million Meals.

Image: The Fresh Market