The Fresh Market launched a fundraiser yesterday to support World Central Kitchen as it feeds those affected by Hurricane Ian. World Central Kitchen is a nonprofit that provides meals to people impacted by crises.
The Fresh Market launched a three-week register roundup fundraiser and has committed to match all donations up to $100,000. All of the proceeds will be donated to the nonprofit.
World Central Kitchen is currently providing meals in the following Florida locations: Port Charlotte, Cape Coral, and Fort Myers, several Lee County hospitals, Sanibel, and Pine Islands. Additional meals are provided at food truck placements across many severely impacted communities.
“Hurricane Ian has directly impacted many team members of The Fresh Market, their families, and the communities we have served for the last 40 years,” stated Jason Potter, CEO of The Fresh Market, in a statement. “We understand the importance of fresh food and the comfort it brings and are proud to support World Central Kitchen’s efforts to assist the people who are experiencing the aftermath of Hurricane Ian. We invite the guests of The Fresh Market to join us in these fundraising efforts to help provide meals by rounding up at the register.”
World Central Kitchen’s chef relief team mobilizes at the frontlines with urgency to start cooking and providing meals to people in need, according to The Fresh Market. Deploying its model of quick action, leveraging local resources, adapting in real-time, and partnering with organizations on the ground, the company provides freshly made, nutritious meals efficiently.
The Fresh Market’s fundraiser will run through October 25.
Related: Grocers Support Disaster Relief; Publix Donates to Hurricane Relief Efforts
Image: World Central Kitchen