The Fresh Market, Inc. is continuing its partnership with Feeding America during Hunger Action Month throughout September. The specialty retailer is launching a roundup fundraiser at its 160 stores.
Fresh Market shoppers can round up their total at the register to the nearest dollar, or make a donation, with all proceeds donated to Feeding America. This initiative aims to provide increased support to people facing hunger. At least 10 meals can be provided for each $1 raised.
"We are excited to join forces with Feeding America again this year for this very important initiative," said Jason Potter, CEO of The Fresh Market, in a statement. "This partnership allows us and our guests to make a difference in our communities by simply rounding up their purchases. Together, we can help ensure that no one goes hungry."
Hunger Action Month, recognized every September, is a nationwide campaign led by Feeding America to raise awareness and inspire the public to take action on behalf of people facing hunger.
“Hunger Action Month is the time to come together to elevate the voices of people who experience food insecurity,” said Lauren Biedron, vice president of corporate partnerships at Feeding America, in a statement. “We are grateful for partners like The Fresh Market who continue to help local food banks provide meals. Their contributions make a meaningful difference for millions of neighbors facing hunger, ensuring that they have access to the food and resources they say they need to thrive.”
In addition to the roundup fundraiser, The Fresh Market regularly donates unsold food to local Feeding America partner food banks.
Related: The Fresh Market Plans 22 Locations; The Fresh Market Offers Meal Solutions.