Sprouts Farmers Market has announced that Alisa Gmelich joined the company as SVP and chief marketing officer on December 5. Gmelich reports directly to Sprouts president and chief operating officer, Nick Konat, and oversees the company’s marketing, advertising, and customer engagement.
“We’re thrilled to welcome Alisa to the Sprouts team,” said Konat in a statement. “Her experience in building brands and growing customer engagement will be instrumental in shaping Sprouts’ marketing strategy to support our expansion and deepen loyalty with our customers.”
Gmelich brings more than 25 years of experience in brand development, marketing strategy, and customer loyalty to Sprouts. She comes to the role after working as the chief brand officer at Auntie Anne’s. Fifteen of those years were spent in the restaurant industry where she held various positions, including VP of marketing at IHOP, where she spearheaded its customer growth strategy, national programs, and menu innovation. Before that, she led a marketing team for Burger King as director of U.S. sales and field marketing.
“I am extremely humbled to join Sprouts, a brand that I’ve long admired for innovation and purpose,” said Gmelich in a statement. “Providing communities access to healthy, affordable foods is more important today than ever before, and I look forward to helping the brand connect even further with customers nationwide in meaningful ways with the products they need and desire.”
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