SpartanNash is upgrading its shopper experience across the Midwest by consolidating its No Frills, Sun Mart, and Dan's Supermarket retail banners into Family Fare, its flagship retail banner.
Family Fare is best known for everyday value and convenience, customer service, and a commitment to community, according to SpartanNash. This summer, seven stores in Nebraska were remodeled and there are five more planned conversions for 2023, to be completed in North Dakota by the end of summer.
"Family Fare brings hometown appeal, value, and service to neighborhoods in communities large and small," said SpartanNash SVP and chief marketing officer, Amy McClellan, in a statement. "Converting these stores was part of our long-range plan to leverage the strength and equity of our banner brands for growth and operational efficiency. We are proud to unify and strengthen our retail experience by bringing Family Fare to new places in the Midwest where SpartanNash has been present for many years."
In addition to contemporary décor and store layout changes to improve the customer experience, the re-banner to Family Fare offers shoppers an enhanced loyalty and rewards program featuring digital coupons, fuel rewards, and weekly grocery savings. To celebrate, stores in Nebraska held grand reopening events.
All Family Fare stores will remain SpartanNash-operated.
Related: SpartanNash, Flashfood Divert One Million Pounds of Food Waste; Supermarkets Lose Share to Other Channels.