Southeastern Grocers is partnering with Eagle Eye Solutions and Neptune Retail Solutions to enable a better digital coupon experience for shoppers, according to Eagle Eye. This is the third phase in Southeastern’s digital transformation.
With Eagle Eye’s AIR platform as the centralized hub for synchronizing and delivering personalized offers and digital coupons, Southeastern Grocers can monetize customer data, drive more value to shoppers, and increase both footfall and offer conversions. The process will yield more than 200 million combined digital offers, coupons, and recommendation variations each month when fully integrated. Promotions are automatically loaded-to-card directly into customers' SEG Rewards loyalty accounts and are redeemable at checkout.
"Our goal is to provide the best possible value for our customers by sharing curated promotions and offers through the channels they use most often," said Adam Kirk, SVP of Marketing at Southeastern Grocers, in a statement.
Related: Southeastern Grocers Focuses on Supplier Diversity; Southeastern Grocers, Uber Team to Offer Grocery Delivery.
Image: Southeastern Grocers