H-E-B has sourced Skinny Butcher–a plant-based meat alternative merchandised in the frozen aisle at its stores across Texas.
Launched earlier this year, Skinny Butcher's soy- and palm oil-free poultry alternatives are made with pea protein and a vegetable fiber strain.
"We are excited to now be available at H-E-B as we continue to become more readily available nationwide,” said Skinny Butcher CEO Dave Zilko in a statement. “Consumers deserve easy access to their favorite foods, and as we've seen with the continued popularity and demand of Skinny Butcher products, we knew that we needed to find our way to H-E-B."
Related: H-E-B Debuts Three Stores; Schuman Cheese Debuts Delve Mascarpone Truffles.