Data and tech company Numerator found that groceries ranked sixth in purchase share in the first 32 hours of this week's two-day Amazon Prime Day event, with 18.9 percent of customers purchasing items in that category. Nineteen percent of shoppers said they bought groceries from Amazon on Prime Day, a significant percentage on a day historically known for consumer electronics sales, said the firm in a statement.
In addition, Numerator found that Amazon-branded products accounted for 29 percent of grocery purchases.
CNBC reports that total ecommerce sales for the event surpassed $11 billion, a 6.1 percent growth compared to last year’s event, held in October, according to Adobe Analytics. Sales on the first day, Monday, amounted to $5.6 billion, and on day two, Tuesday, sales equaled $5.4 billion.
“There’s a pent up demand for online shopping as consumers look forward to a return to normalcy,” said Taylor Schreiner, director of Adobe Digital insights. “The halo effect of Prime Day also played a significant role, giving both large and small online retailers significant revenue lifts.” Full Story
Related: Amazon to Open Fulfillment Center; Amazon to Open Full-Size, Cashierless Grocery Store.
Image: Amazon