Sifter SP LLC has launched Sifter.shop, an online shopping site that helps consumers identify products that fit into their diet, medical needs, or lifestyle. Sifter allows users to create a personalized diet profile for themselves or family members and then “sift” for the products that meet their dietary preferences or unique needs.
The platform has over 100 filters, called SiftTags, including Allergens & Concerns, Health Diets, Lifestyle Diets, Medications, and Responsible Practices.
Once shoppers select the products, Sifter makes it easy to drop the items into the online cart of a growing list of retail partners, which include Walmart, Amazon, Stop & Shop, Giant, with other major grocers and drugstores coming soon.
"As a dietitian, I'm incredibly proud of the precision and usefulness of Sifter," said Judy Seybold, Sifter's chief nutrition officer. "People with special diets or food allergies are intimidated by unfamiliar foods and brands. Sifter's integration with evidence-based nutrition recommendations helps shoppers discover new products with confidence and looks at the bigger picture—your total diet. My hope is Sifter also will become an important tool for nutritionists to use with their clients."
Related: Natural Grocers Takes Keto Reset Program Virtual in 2021; Mediterranean Diet Ranked Number One.
Image: Sifter