ShopRite has launched a private label all-natural Bowl & Basket Fresh Chicken line, which features products including breasts, thighs, fillets, wings and drumsticks, reports Progressive Grocer. The line is now available at ShopRite stores in New Jersey, New York, Connecticut, Pennsylvania, Maryland, and Delaware. This is an extension of the Bowl & Basket own brand, which originally launched in June 2020.
“We’re excited to launch this new product in our stores, and build on our long tradition of offering our customers fresh, high-quality poultry at amazing prices,” said Roger Savoia, VP of the meat division at ShopRite. “We’re confident that this new line of chicken will become the new anchor brand of our fresh poultry portfolio.”
In addition, shoppers can find recipes online by visiting the The Recipe Shop at shoprite.com, a free recipe archive containing hundreds of chicken-based dishes. The recipes and ingredients can be downloaded directly into customers’ ShopRite from Home shopping carts.
“Years in the making, the Bowl & Basket Fresh Chicken line will provide our customers with an easy, affordable way to create fast, tasty and healthy meals that they can feel good about serving their families,” said Pam Ofri, director of product development and operations, own brands at ShopRite. “We have listened carefully to our customers, and we know they want high-quality items at the best possible value – and we’re committed to delivering on that promise.” Full Story
Related: ShopRite Opens in New Jersey; ShopRite Debuts Latest Fresh to Table Concept.
Image: ShopRite/Wakefern Corp.