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Shapa Teams Up With Freshly

Specialty Food Association

Shapa, a premier innovator in the field of behavior change, has teamed up with Freshly, Inc., the leading fresh-prepared meal delivery service in the U.S. The partnership will promote a healthy lifestyle and encourage behavior change through Freshly's simplified approach to nutritionist-designed meals.

“Freshly is an industry leader in providing meals that nourish the body without sacrificing taste,” said Nati Lavi, CEO and founder of Shapa, in a statement. “We’re excited about this partnership and believe the combination of our behavior change platform with their on-demand chef-prepared meals can provide a simple and sustainable solution for individuals to achieve their health goals.”

Shapa’s behavioral change platform, which uses cutting-edge technology with complex algorithms and AI, will offer Freshly as an additional solution to maintaining a healthy lifestyle.

Features include mindful eating, behavioral change missions, and a superior weigh-in experience to nudge users towards better behaviors. Shapa users will also be able to access Freshly for a healthy, easy, and convenient meal prep solution to use with their Shapa platform.

Related: Blue Apron Available With Amazon Alexa; Emmi Roth Acquires Athenos Feta Brand.