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SFA Webinar Today: Entering the Foodservice Channel

Specialty Food Association

Foodservice is not like retail. During today’s SFA webinar: Entering the Foodservice Channel, taking place at 1 p.m. EST, participants will gain an understanding of the interconnectedness across industry players including operators, distributors, re-distributors, group purchasing organizations, and contract management companies from Stephanie Lind, founder of Elohi Strategic Advisors. Learn the top three mistakes companies make, the importance of B2B marketing, and how to qualify customers for your business. Lind will end the session by answering participants’ questions live. 

Register here for this webinar that is free for members and $19 for non-members.

Related: Foodservice Operators Plan to Invest in Tech; Ralphs, Kitchen United Mix Open First Location.