More than ever before, specialty foods have become strategically important in driving retailer profitability and shopper loyalty. However, there has been little past research validating and quantifying these beliefs. New SFA research--Understanding the Real Value of Specialty Foods—dives into exactly how and to what extent specialty foods are critical to driving retailer success.
During an SFA webinar, taking place today at 1 p.m. EST, Jim Wisner of Wisner Marketing Group will explore and quantify the role of specialty foods in driving customer trips and building retailer profits. In addition, he will explore the growth of private label specialty foods and their impact on retailer success and manufacturer opportunity.
The webinar is free to SFA members and non-members. Register today.
Related: Legal Perspective: Food, Beverage Trends; Nuanced Heat, Elevated Flavors Among Trends Spotted at Show.