In this SFA blog post, Denise Purcell, vice president of content and education at the Specialty Food Association, shares findings from the SFA's Today’s Specialty Food Consumer research, a companion to the annual State of the Specialty Food Industry report.
"The good news is that specialty food purchasing remains strong with nearly three quarters of adults (73 percent) reporting that they buy specialty foods and beverages,” according to Purcell. “But, a year and a half of a global pandemic, economic uncertainty, social unrest, and political divide isn’t without its consequences, and they are surfacing in consumer enthusiasm. This year’s survey results show more lethargic response rates to questions pertaining to specialty food usage, behaviors, and attitudes.”
Related: Pandemic Consumers Adjust to 'Next Normal'; 5 Steps to Gathering Consumer Insights.