Sedano's Supermarkets, the nation's largest Hispanic retailer, together with Havas House, the global custom media, content, and publishing division of Republica Havas, has released the first issue of Nuestra Sazón (Our Flavors) magazine.
As part of the recently launched Sedano's Retail Media Network, the bilingual digital and print magazine celebrates the richness of Latin cuisine and culture through entertaining stories and comida criolla recipes customers can make at home using ingredients from featured brands.
"We are excited to present our current and potential customers with this new culinary-focused publication," said Javier Herrán, chief marketing officer, Sedano's, in a statment. "Featuring engaging articles and delicious recipes for Thanksgiving and Nochebuena celebrations, the magazine has been mailed directly to tens of thousands of homes throughout South Florida."
In the inaugural issue, readers will meet local abuela Tania Martínez and her family, learn how Madrileños celebrate Christmas and New Year's, try out a coquito-style recipes, cook lechon asado for Nochebuena, and more.
Nuestra Sazón Invierno 2021/2022 is available online and will be delivered to homes throughout South Florida. Sedano's will also further promote the publication and its content through a social media campaign and monthly e-newsletters to its more than 30,000 subscribers.
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