U.S. Senate Majority Leader Chuck Schumer called for FDA to investigate the highly caffeinated Prime beverage, Sunday, that he said is being marketed to children, reports Reuters.
The beverage brand has skyrocketed in popularity among young people after being launched last year by YouTube influnencers Logan Paul and KSI. Prime Energy contains 200 milligrams of caffeine per 12 ounces, equal to six cans of Coca-Cola or nearly two Red Bulls.
A company website warns that Prime Energy is not recommended for children under 18, women who are pregnant or nursing, or those who are sensitive to caffeine.
Prime also markets a non-caffeinated hydration drink in similar packaging, but the packaging and marketing of the two drinks are so similar that parents were unknowingly buying the highly caffeinated energy drinks for their children, Schumer said. Full Story
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