Salsa Queen, producer of gourmet Mexican salsas and dips, has expanded its freeze-dried salsa into all 153 Bass Pro Shops and Cabela's locations nationwide.
Stores will have the following salsas early next month:
• Red Chili Salsa
• Roasted Tomatillo Salsa
• Zesty Cantina Salsa
• Mango Pineapple Salsa
“We are excited to be offering Salsa Queen with their innovative freeze-dried salsas in select Bass Pro/Cabela’s locations in the United States!” said Rachel Bauman, assistant merchant: camping, Bass Pro Shops, in a statement. “This is the first time our customers who camp, fish, hunt and enjoy the outdoors can have gourmet salsas without worrying about refrigeration or bulky bottles.”
With this latest distribution partnership, Salsa Queen now offers dips and salsas in nearly 1,500 locations across the U.S.
“With this launch, Pro Bass Shops can now offer authentic Mexican salsas to consumers who desire a longer shelf life without sacrificing the delicious taste of freshly prepared salsa, ideal for hiking, camping, hunting and fishing trips," said Jim Birch, CEO of Salsa Queen, in a statement. "This partnership will give those who enjoy the great outdoors the chance to experience the delicious salsa taste they crave.”
Related: King Soopers, City Market Source Salsa Queen Salsas; Shrinking Population, Big Competitors Threaten Local Grocers.