Sabra, a U.S. hummus and spread maker, and Fifth Season, a food system and robotic farming innovator, have come together to create salad kits featuring sustainably farmed greens paired with plant-based hummus, guacamole, and whole grains.
"Our vision at Fifth Season is to reinvent our food system so that it delivers a whole new sustainable fresh food experience that people crave when in their homes and on the go," said Fifth Season CEO, Austin Webb, in a statement. "In joining forces with Sabra, we're maximizing our impact.”
The end-to-end automated growing, harvesting, and packing system implemented at Fifth Season, which was recently named a Fortune Impact 20 company, ensures the salad meal kits stay crisp for weeks, not days, in the fridge.
The kits will launch in two varieties, Mediterranean Hummus Salad and Avocado Ranch Salad. The kits, currently rolling out to Giant Eagle and other Midwest and Mid-Atlantic retailers, will be available in the produce aisle at more than 75 stores with additional locations expected to launch in early 2022.
"Sustainable, fast-to-market innovation is central to Sabra's growth strategy," said Moritz Breuninger, senior director brand marketing at Sabra, in a statement. "The produce category is ripe for new ideas and fresh pairings, and Fifth Season is setting standards in produce with AI-powered, local agriculture."
Both companies have sustainability at the forefront of their operations. Sabra sources chickpeas from the Pacific Northwest and produces its award-winning hummus in Chesterfield County, Virginia, in a facility that has earned both Silver and Gold LEED certification by the U.S. Green Building Council. The chickpea, a nitrogen fixing legume, is a soil-enriching crop that leaves the earth nourished after harvest.
Fifth Season’s growing process requires up to 95 percent less water and 97 percent less land than conventional farming, enabling it to conserve resources used to produce food. Its automated farming system delivers fresh produce and nutrition year-round.
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