RXBar has introduced a new line of breakfast cereal made with plant-based protein. RX Cereal, available in Chocolate Almond, Vanilla Almond, and Strawberry flavors, is made with plant-based ingredients such as pea protein, almonds, and brown rice.
"We're strong believers in taking an honest, straightforward approach to food and using simple ingredients and protein to help fans fuel their day," said Jason Moraff, VP of marketing at RXBar, in a statement. "That's why we created RX Cereal, to bring that approach to a category that needs more wholesome, convenient options that not only taste amazing but are made with real ingredients people recognize."
The cereal is available at Walmart and on RXBar’s website, with more retailers to come nationwide.
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Image: RXBar