Redefine Meat, maker of 3D printed meat, has raised $29 million in a series A funding round led by Happiness Capital and Hanaco Ventures. The startup uses its digital manufacturing technology to create whole-muscle cuts of alternative beef with the taste, texture, and appearance of steak.
Funds will go toward the construction of a large-scale pilot line and product launch in Europe and the company’s expansion into North America and Asia.
“This funding, which was concluded faster and better than we could have imagined a year ago, is a major step towards becoming the world's biggest alternative meat company by 2030,” said Eshchar Ben-Shitrit, co-founder and chief executive officer of Redefine Meat.
The investment comes on the heels of Redefine Meat’s first strategic agreement with Best Meister, an Israeli premium meat distributor, which will distribute the company's alternative meat products commercially to Israeli restaurants and butchers in the first half of 2021.
Related: Aleph Farms Unveils Bioprinted Ribeye Steak; The New Meat: Developed by Science, Grown in a Lab.
Image: Redefine Meat