Publix Super Markets Charities is donating $1 million to support relief efforts in areas affected by Hurricane Idalia.
The retailer is also activating a companywide donation campaign, allowing customers and associates to help people affected by the storm. Donations may be made in any amount at checkout. The end date for the campaign will be determined based on customer response.
The PSMC contribution and those made by Publix employees and customers will be used to support nonprofit organizations, including the American Red Cross, United Way and the Florida Fund.
“We’re thankful to Publix Charities for their generous donation to help the people affected by Hurricane Idalia,” said Publix CEO Todd Jones, in a statement. “And I’m proud of our more than 250,000 associates who are working hard to take care of our customers, our communities and each other every day, especially in times of disaster.”
Related: Hurricane Ian-Affected Publix Reopens; Publix Donates to Sustainable Fisheries Partnership.