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Publix, Instacart Launch Publix Quick Picks

Specialty Food Association

Instacart and Publix today announced Publix's virtual convenience offering Publix Quick Picks. Available across Publix's seven-state footprint, the storefront allows customers to shop from Publix's assortment of groceries  and other items for delivery in as fast as 30 minutes with Instacart Priority Delivery.

Publix Quick Picks launched in September in Tampa, Florida. Following a successful pilot, the companies expanded the service across Publix's operating footprint ahead of the holiday season, enabling millions of households across the Southeast to receive rapid delivery from Publix for the first time. Customers to-date have ordered a variety of items from across the virtual aisles.

"Since launching Publix Quick Picks on Instacart, we've seen rapid customer adoption. Our store locations and wide assortment, combined with Instacart Priority Delivery in as fast as 30 minutes, creates a winning solution for our customers," said Erik Katenkamp, Publix vice president omnichannel & application development, in a statement. "Our strong relationship with Instacart continues to unlock capabilities to meet the changing needs of our customers, and we look forward to continuing to grow our portfolio of time-saving services - like Publix Quick Picks - to give customers more ways to get what they need from Publix."

Related: Publix to Hire 30,000 Employees; Publix Debuts New Store Format.