OCA, a plant-based energy drink powered by tapioca, an extract from cassava root native to the Amazon, announced that it will launch at more than 2,000 Kroger stores this month.
The drink is organic, vegan, gluten-free and low sugar, with natural caffeine, providing a long-lasting boost without the crash and burn, according to OCA. The company plans to launch a new flavor, prickly pear-lime, which will be available exclusively in Kroger locations nationwide.
"Despite the challenges presented by the pandemic, OCA's growth exceeded all expectations. We are very excited about this expansion together with Kroger to accelerate growth in the U.S. and make our mark in the energy drinks market with an unparalleled product," said Gabriela Ramírez, senior brand director for OCA, in a statement.
OCA is the result of a collaboration between Beliv, a leader in the global beverage industry with a portfolio of over 40 brands in 35 countries, and Magnus Media, the media venture of Grammy-Award-winning artist Marc Anthony. The companies joined forces to create new beverages that tap into the richness of Latin America and the passion of Latinx people.
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