Pipcorn, which is known for its mini popcorn, is expanding its retail footrprint in Target and Walmart with its Heirloom Cheese Balls.
Both its Cheddar and White Cheddar Cheese Balls are available in 220 Target stores and on Saturday will launch in 206 Walmart locations, increasing the brand’s availability in Chicago, Denver, Portland, and Atlanta.
The brand is also launching a limited-edition nostalgic Cheese Ball Tub with Whole Foods Market for $6.99. Pipcorn’s Cheddar Cheese Balls are baked with heirloom corn and organic cheddar cheese.
"We are thrilled to be launching our White Cheddar & Cheddar Cheese Balls in major retailers across the U.S. including Target and Walmart," said Jeff Martin, co-founder of Pipcorn, in a statement. "Ever since the inception of Pipcorn, we have seen consumers' increasing desire for better-for-you alternatives to nostalgic snacks. With the expansion into Target and Walmart, as well as our limited-edition Cheese Ball Tub launching in Whole Foods Market, we are excited to make cleaner snacking more accessible and recreate one of my personal favorite childhood snacks!"
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