Even specialty food industry veterans need to keep abreast of the ever-changing industry landscape. To stay competitive, it's important to learn about how to improve a business' online and in-store marketing strategies, how to level-up one's social media presence, or even how to effectively prepare for your company's next stage.
To help mature businesses deal with myriad topics, Specialty Food Association has made the following education sessions from the 2023 Summer Fancy Food Show available on-demand:
• Social Media Lab: Top Ten Strategies
• Perfect Pairings: Sync Your DTC and Grocery Strategies
• Shopper Marketing: Getting Your Brand to Stand Out and Sell On-Shelf and Online
• Diversity Buying: How it Works
• How I Buy with Dwight Richmond, Town & Country Markets, Inc.
• How I Buy with Emily Schildt, Pop Up Grocer
SFA members can view some of the sessions for free and others cost $19, and non-members pay between $19 and $39, depending on the resource. Note: members must be logged into their SFA member account to receive member pricing.
View the 2023 Summer Fancy Food Show Education Sessions.
Related: Video: Patrick Ford, Bone Suckin' Sauce Shares Growth Strategy; Industry Voices: How Has Inflation Changed Consumer Behavior?