The National Retail Federation has launched an ad campaign to educate the public that businesses and consumers will ultimately pay for the reconciliation bill being negotiated by Congressional Democrats and the Biden Administration, it announced Friday.
Kicking off today, the campaign will run across major television networks and digital platforms through Congress’ goal of an Oct. 31 deadline for action.
“NRF created this campaign to ensure American job creators and workers understand that funding this spending bill will cost trillions of taxpayer dollars,” said NRF president and CEO Matthew Shay in a statement. “Raising taxes on businesses, particularly small businesses, as they are still struggling from the economic impact of the pandemic and adding costs to consumers who are already facing record-setting inflationary headwinds is not the right path forward. There must be a better way to pay, and NRF is calling on the Biden Administration and Congress to find it.”
NRF’s campaign includes a 60-second television ad called “There’s Something Called a ‘Reconciliation Bill’” and a 30-second television ad called “There Must be a Better Way,” as well as digital and social media ads.
“Unlike the bipartisan infrastructure legislation, which we support, this bill requires new taxes,” said Shay. “Congress and the Administration were successful in finding sources of funding that did not require raising taxes, and we believe they should take the same approach with the reconciliation bill.”
In addition to the ad campaign, NRF recently delivered a letter to Congressional leadership voicing concerns that a tax increase would make the U.S. corporate tax rate among the highest in the industrialized world.
Related: Amazon, NRF Advocate for Vaccination of Workers; Industry Reacts to Census Bureau Estimates.