New Seasons Market will transition its private label Partner Brand Fresh Pasta packaging from plastic clamshells to a more environmentally preferable alternative, PaperSeal MAP trays.
The PaperSeal modified atmosphere packaging trays are produced by Graphic Packaging International, and New Seasons Market will be the first domestic retailer to use this innovation.
Each PaperSeal MAP tray uses 91 percent less plastic than the fresh pasta’s current clamshell packaging and with this upgrade, the grocer will eliminate more than 120,000 clamshells from the waste stream annually.
“Packaging is a complex environmental problem and we actively work to balance the tradeoffs required to ensure food preservation, while limiting unnecessary excess and waste,” said Athena Petty, senior sustainability manager for the retailer, in a statement. “By upgrading our Partner Brand Fresh Pasta packaging to PaperSeal MAP trays, we’re drastically reducing plastic from the waste stream and extending the shelf life of the product combating the negative climate impacts of food waste.”
The PaperSeal MAP trays are made from FSC Certified fibers and are fully recyclable once the food-safe liner is removed. In addition to reducing material impact, this new packaging also extends product shelf life from 12 to 20 days, helping prevent food waste by allowing customers more time to enjoy their fresh pasta before expiration. Customers can expect to find the new packaging roll out at their local neighborhood store next month.
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