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New Leadership Joins Weee!

Specialty Food Association

Ethnic egrocer, Weee!, has announced three executive appointments as the company expands to meet the growing demands of its customers nationwide. New appointments to the leadership team include Board Members James McCann and Vivek Subramanian, and Rudy Darmawan, SVP of engineering.

The additions come on the heels of the recent appointment of filmmaker, Jon M. Chu, as chief creative officer.

"Weee!'s recent appointments bring a depth of experience in grocery, retail, and e-commerce to our leadership bench and our board of directors," said Larry Liu, CEO and founder, in a statement. “We're at a pivotal moment in the transformation of how ethnic consumers purchase food, celebrate traditions, and experience culture. Weee! is heading that transformation, and I'm thrilled to see what these leaders will bring as we continue to innovate, grow, and scale.”

Darmawan brings more than 20 years of experience in computer networking, supply chain, and ecommerce fulfillment. Before joining the company, he held senior roles at ecommerce brands such as Coupang, Amazon, and Anko Retail Incorporated.

McCann is an industry veteran and current CEO and founder of Food Retail Ventures, which invests in early stage food and retail technology companies. Prior to founding Food Retail Ventures, McCann served in C-level positions for more than 15 years at well-known grocery brands including Ahold Delhaize, Carrefour, and Tesco.

Subramanian is partner and chief product officer at Goodwater Capital, which seeks to empower entrepreneurs who are changing the world. He also held senior leadership roles at Coupang, as well as at Sonder Inc., and CalmSea Inc. (later acquired by Coupang).

Related: Kroger Announces Leadership ChangesShipt Appoints Witherspoon as CEO.