Natural and organic meat brand Applegate Farms has launched the Do Good Dog hot dog made with beef raised on a verified regenerative U.S. grasslands. The beef for the hot dog comes from SunFed Ranch in Northern California and holds the Savory Institute’s Land to Market Seal, the first regenerative sourcing verification, according to Applegate Farms.
Applegate aims to make regenerative agriculture familiar and accessible in the mass market. According to the Savory Institute, the cattle that supply the beef for the Do Good Dog hot dog are part of a system that is contributing to the regeneration of up to 260,000 acres of U.S. grasslands, making it one of the largest verified systems for regeneratively-sourced beef.
"It's fashionable to argue that the only way to fight climate change is to eliminate meat. In fact, the opposite is true," said John Ghingo, president of Applegate, in a statement. "Animals have a vital role to play in restoring soil health, sequestering carbon and safeguarding the land against drought, wildfires, erosion and other devastating results of climate change. Our mission is to scale regenerative practices beyond small farms and niche markets. It's the only way to make a big enough impact."
Related: Walmart Aims to Become Regenerative; Cargill Supports Regenerative Agriculture.