NatuEra, a vertically integrated cannabinoid producer with a brand of hemp-derived CBD items, has installed its first smart CBD sales kiosks at EatWell, a new, natural food concept by Midwest-based Schnuck Markets. The kiosks were specifically designed for major grocery, pharmacy, and mass market retailers.
The interactive touchscreen units combine educational videos, product information, and vending of NatuEra's CBD wellness products in a store-within-a-store model completely managed by NatuEra, enabling retailers to participate in the rapidly growing, yet highly complex, $6 billion CBD wellness market.
"Over one-third of Americans and half of millennials have purchased a CBD product, but until now major traditional retailers have had little access to this revenue stream," said Nicolas Nannetti, CEO at NatuEra, in a statement. "We designed the NatuEra CBD Smart Kiosk to specifically mitigate retailers' regulatory risk and liability, as well as to provide a turnkey category management solution that brings CBD-based wellness products to consumers at the retail locations they trust.”
Each kiosk draws shoppers with an always-on 42" touchscreen with the image of a hemp plant nestled in a pair of hands. A tap on the screen leads to product information as well as educational content about topics ranging from the relationship between hemp, cannabinoids like CBD, and wellness to NatuEra's plant-based purpose and GMP-certified quality management systems, including relevant videos at the top of every screen to keep users engaged.
"While two out of three Americans have heard about CBD, we know most people are confused about what CBD actually is, what it does, and whether it's safe to consume. The NatuEra CBD Smart Kiosk provides a vital educational component to help our customers understand how CBD products can support their wellness needs, while providing full transparency on origin, content and quality," said Allison Primo, health and wellness strategy manager for Schnuck Markets.
Currently, the NatuEra Smart CBD Kiosk offers tinctures, gummies, creams and capsules, and wellness product collections, with a new rest product line planned for early 2022.
Related: Senators Introduce Act to Establish FDA Regulation of CBD in Food, Beverage; Schnucks Debuts Food Hall Concept.