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Nathan's Famous to Offer Impossible Burger

Specialty Food Association

Nathan’s Famous Inc. has partnered with Impossible Foods to add the Impossible Burger to the restaurant chain’s menu. The launch of the first Nathan’s Impossible Burger will take place in the tri-state area and Florida, with plans to expand in the coming year.

The burger will feature an everything-bagel seasoned bun, four pickle chips, two 1/4-pound Impossible patties, American cheese, two hand-dipped onion rings, two slices tomato, and shredded romaine with a drizzle of Sweet Baby Rays barbecue sauce.

“At Nathan’s Famous, we are always focused on offering our customers food that is memorable, craveable, and instagrammable and this announcement does just that, while making our menu as inclusive as possible,” said James Walker, senior vice president, restaurants, in a statement. “We are thrilled to connect with Impossible Foods to bring our customers a plant-based option that tastes incredible. We expect this menu item will bring plant-based consumers the flavor of New York through Nathan’s Famous ingredients coupled with Impossible’s delicious burger.”

Related: Impossible Foods Cuts PricesPlant-Based Proliferates in 2020.

Image: Nathan's Famous Inc./Impossible Foods