Mush, the plant-based, ready-to-eat refrigerated oats brand, has announced a nationwide retail expansion to nearly 200 Costco Clubs in the Northeast and Midwest regions.
Typically eaten for breakfast, Mush’s products are made using eight or less clean ingredients. Its initial offering at Costco is a Vanilla Almond Crunch 8-pack.
After launching six years ago, Mush has doubled revenue year over year and has become the leading brand in its category. The brand originally launched in farmers’ markets before moving into the direct-to-consumer space. Soon after, it expanded into retail and has earned national distribution in stores such as Whole Foods, Kroger, Target, Publix, Erewhon, and others. The Costco launch brings Mush’s retail footprint to 10,000 stores across the U.S. and furthers its goal to provide thousands of households with access to tasty, convenient, and nutritious food.
"There's an undeniable scientific connection between what you eat and how you experience life and by partnering with Costco in the Northeast and Midwest regions, means that thousands of new households in America will have access to MUSH at unbeatable value, and this excites us immensely," said Ashley Thompson, co-founder and CEO, in a statement. "The ever-expanding partnership with Costco is a full-circle moment for MUSH. We purchased raw materials for our first production run at Costco in 2015 and now are part of Costco's magnificent curation of treasure hunt items."
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