Meijer Supermarkets in Southfield, Michigan, is elevating its Kosher offerings, building on its relationship with Kayco, a purveyor of Kosher products.
The partnership includes a wider assortment and more availability of the manufacturer's traditional and core Kosher items, including matzo, gefilte fish, and matzo ball mixes. New items include a Kosher for Passover Onion Soup mix based on an international partnership between Unilever and Kayco.
To best display the items in over 120 stores, Meijer, in concert with Kayco, developed a modular pallet that contains more than 50 components of Kayco Kosher foods, including snacks, tuna fish, and the Tuscanini Imported from Italy products, as well as staples such as candles.
"This shoppable on floor display gives the customer a great selection of brands, a variety of products, and the newest innovations, including gluten-free and non-GMO items," said Harold Weiss, chief sales officer at Kayco, in a statement. “The program also includes Kedem Grape Juice and Bartenura Wine."
Some of the new Kosher for Passover items available at Meijer include Lipton Onion Soup Mix; Bosco Syrup; Absolutely Gluten Free Coconut Chews; Manischewitz Kosher Salt; Heaven & Earth Date Bites; and Heaven & Earth Veggie Chips.
Related: Meijer Contributes $1M to Kids’ Food Basket; Rabbis Discuss Plant-Based ‘Pork’.