Little Giant Farmer's Market, a progressive independent supermarket serving the greater Atlanta area, has launched EBT SNAP payment for same-day delivery via Instacart.
With this program, EBT SNAP participants will now be able to use their benefits to access fresh food and pantry staples online from Little Giant's five locations across metro Atlanta.
This launch follows the USDA Food and Nutrition Service's most recent approval allowing Little Giant and Instacart to launch their SNAP online partnership. With transportation often serving as a barrier to the grocery store, Little Giant delivery via Instacart hopes to make accessing food easier for customers.
"Making fresh food and essential items accessible to more people in our community is our sole mission, so this partnership directly aligns with Little Giant's company values," says Jackson Mitchell, CEO of Little Giant Farmers Market, in a statement.
David Healy, retail partnerships at Instacart, added, "Expanding EBT SNAP to reach same-day online grocery delivery is important to help people access the food they need, and we look forward to introducing this payment integration across the greater Atlanta area in partnership with Little Giant.”
To help subsidize costs for EBT SNAP participants, Instacart will waive delivery or pickup fees through December 31, 2021, on up to the first three EBT SNAP orders for each customer with a valid EBT card associated with their Instacart account.
Where available, EBT SNAP participants will now be able to shop from Little Giant via the Instacart website and mobile app. Once an Instacart customer profile is created, customers can enter their EBT food card information as a form of payment in their profile. Customers can then enter their zip code to determine if they are near a participating retailer and begin shopping and selecting items from retailers' EBT-eligible products.
Related: Instacart Adds Half-Hour Delivery; Mercatus Adds SNAP EBT Platform for Retailers.