Kroger has launched its inaugural Our Brands Innovation Summit, a program to improve the selection of private brand items sold across Kroger businesses. The summit is open to store brand suppliers of food and beverage, health and beauty, packaging, and more.
Through the end of the month, suppliers can apply for the opportunity to participate in virtual meetings with Kroger buyers, held between January 24-26 of next year.
"At Kroger, we're constantly innovating, studying customer data and working to stay ahead of trends so we can provide customers with the highest quality products they're looking for at affordable prices," said Juan De Paoli, Kroger's VP of Our Brands, in a statement. "By inviting private brand suppliers to apply for this opportunity, we're confident we will find fresh ideas and innovative products to expand our portfolio of offerings and support the growth of new businesses we bring into our supplier network."
The summit supports the company’s mission to partner with suppliers to offer innovative items that meet current and future market trends through the Our Brands portfolio.
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