The Kroger Co., America's largest grocery retailer, has opened a new customer fulfillment center in Forest Park, Georgia, a city south of Atlanta. Powered by Ocado Group, a world leader in technology for grocery ecommerce, the new location provides the region with an ecommerce delivery service that combines vertical integration, machine learning, and robotics with affordable and fast delivery of grocery items and fresh food.
"Kroger is positioned to transform grocery e-commerce throughout the region using a vertically integrated network to provide a reliable and consistent fresh food delivery service that repeatedly receives favorable customer feedback like a best-in-class Net Promoter Score," said Bill Bennett, Kroger vice president and head of ecommerce, in a statement. "Kroger's unique service delivers fresh food, household essentials, and personal care for as little as $6.95."
After placing an order via Kroger.com or the Kroger app, customers in regions where a customer fulfillment center is located have groceries delivered by a knowledgeable Kroger Delivery associate in a temperature-controlled van. The associate ensures order freshness and satisfaction, manages order changes, and informs customers of loyalty membership benefits like digital coupon savings and fuel points through a partnership with Shell.
The Forest Park customer fulfillment center carries thousands of popular grocery products and represents one of the models engineered for the flexible Kroger fulfillment network. The center can fulfill thousands of orders per day with delivery coverage of up to 90 miles from Forest Park.
The opening of the Forest Park location follows the recent launch of another Kroger program--the Boost by Kroger Plus annual membership program. For either $59 or $99 per year, Boost provides customers access to benefits like free delivery and the opportunity to earn up to $1 off per gallon of fuel twice as often. Additionally, during the launch period, new ecommerce customers are invited to try the service and receive $15 off their first three delivery orders of $75 or more using a promotional link
Related: Costco Pilots Delivery Via Uber; Albertsons Introduces Unlimited Grocery Delivery.