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Kind Enters Ice Cream Category

Specialty Food Association

Kind Healthy Snacks has entered the ice cream category with its newest offering, Kind Frozen Pints. The plant-based frozen treats come in flavors including Dark Chocolate Almond Sea Salt, Dark Chocolate Peanut Butter, Cherry Cashew, Coffee Hazelnut, Caramel Almond Sea Salt, Strawberry, and Pistachio.

The frozen treat space is one of six new categories for Kind within the past 12 months.

"At Kind, we're always striving to challenge conventional wisdom and eliminate false compromises," said Daniel Lubetzky, Kind founder, in a statement. "We tried to think differently about what we would want in a frozen treat. We discovered what was missing was an offering that tasted delicious, and delivered premium, plant-based ingredients that we can feel good about putting in our body."

Lubetzky added, "While we're best-known for nutrition bars most often consumed on-the go, we're continuing to prioritize innovation that cuts across categories and day-parts. As we look to close the taste gap in health-focused aisles and the health gap in taste-focused aisles, we will stay true to how we've always created new products – with an eye to elevate people's overall experience, while adhering to our Kind promise."

Related: Kind Founder Invests in Healthy Snack BrandKind Reaffirms Commitment to Addressing Racial Inequity.

Image: Kind Healthy Snacks