KeHE Distributors has named its KeHE CAREtrade partners for 2022. The program promotes and supports mission-based brands that are advancing a higher purpose, giving back to the communities worldwide, and working to make the world a better place.
Through the CAREtrade mission, KeHE offers retailers point-of-sale signage and hosts a CAREtrade merchansiding contest to promote its supplier partners.
“KeHE is dedicated to serving our communities and making a positive social impact globally. This incredible group of brands selected for CAREtrade 2022 demonstrate the same passions and values we have for improving the lives and helping our most vulnerable populations,” said Laura McCord, executive director of sustainability and corporate responsibility for KeHE, in a statement. “We’re thrilled to partner with this class, as they are making a conscious choice to serve others through their products.”
The new CAREtrade brands include Heart Water, Imlak’esh Organics, Live Love Pop, Our Gorongosa, and Rishi Tea. The remaining five will continue in the program for a second year, graduating at the end of 2022, including Chickapea, KiZE, Small Axe Peppers, Teeccino, and Ziba Foods. Honorees range from companies that create organic coffee and healthy snacks to organic pasta and tea.
Through the program, KeHE works shoulder-to-shoulder with like-minded suppliers and retailers to bring mission-based brands to shoppers looking for a deeper connection with the products they purchase.
Related: Seattle Chocolate Launches Philanthropic Mission; KeHE Names 20 Winners of Diversity TrendFinder Event.