KeHE Distributors has chosen 12 suppliers from a Trend Finder event to add to its assortment. These "Golden Ticket" winners were chosen from over 100 suppliers that were given the chance to join one-on-one pitch meetings with KeHE’s category management team.
The brands were selected based on ingredients, innovation, taste, scalability, packaging, purpose, and passion. In addition to assisting the chosen brands with navigating distribution, KeHE is offering them supplier promotional programs free of charge.
The chosen brands are:
• Walker Brothers
• MāKā Superfood
• NuRange Coffee
• Kanda Chocolates
• Ree Ree Dee’s Dough
• Vegobears
• Saratoga Garlic
• Steve’s Family Foods
• Cloud & Joy
• Little Green Cyclo
• Gwell
• Eat to Live
“Innovation is one of our core principles and KeHE is always looking to partner with up-and-coming brands that are pioneering their category,” said Rachelle Radcliffe, director of brand development at KeHE, in a statement. “We know how much this opportunity means to a small business, which makes the selection process extremely difficult, however, we are excited to work with each of these deserving brands to help them reach their maximum potential in the marketplace.”
Related: KeHE Opens Indiana DC; KeHE Opens Indiana DC.
Image: KeHE