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KeHE Announces 40 TrendFinder Golden Ticket Winners

Specialty Food Association

KeHE Distributors, one of the largest natural, organic, specialty, and fresh distributors in North America, has announced 40 “Golden Ticket” winners selected during its 2022 TrendFinder Event.

More than 40 brands were chosen based on ingredients, innovation, taste, pricing and promotions, packaging, people, and a purpose-driven mission. The winners will join KeHE’s portfolio, receive significant promotional exposure, and the potential to be seen on the shelves of over 30,000 retail locations throughout the country, according to KeHE. During the event, more than 250 suppliers met one-on-one with KeHE's category management team to pitch their products.

“We’re excited to select our new and largest group of Golden Ticket recipients. There were so many creative and brilliant products presented—it was not an easy decision,” said Rachelle Radcliffe, director of brand Development at KeHE Distributors, in a statement. “We look forward to watching these 40 Golden Ticket brands grow in the marketplace.”

Following are some of the winners:

• Sauce Bae Hot Sauce: This vegan and gluten-free hot sauce is infused with pineapple, habanero, and made with turmeric. It’s low in sodium with only 20mg per teaspoon, made with real ingredients, and has no thickeners or artificial preservatives added.

• Ancira Salsa: Ancira Salsa products are created from a family recipe that showcases the zeal of the Hispanic-Texas culture, along with the appeal of local and artisanal food craft.

• Fresh Vintage Farms Cold-Pressed Nut Oil: Fresh Vintage Farms’ cooking oils are crafted locally in the Central Valley of California and are sustainable.

• Otherworld Plant-Based Baking Mixes: Otherworld addresses health through plant-based pancake and waffle mixes stacked with superfoods. The team has reimagined childhood classics with these superfood-packed, no-sugar-added, 100 percent plant-based mixes.

• Holy Hive Dehydrated Honey Sweetener: Created with dehydrated honey that’s turned into a powder, this sweetener is gluten-free, kosher, keto-friendly, low in calories, and has no added sugar, artificial colors, or preservatives. It's also non-sticky and non-messy.

• Extra White Gold Allergen-Friendly Flours and Mixes: These premium, gluten-free, and keto baking mixes and flours are free from 14 major food allergens. This is a women-owned company that only uses plant-based ingredients that are non-GMO with a special protein and fiber formula.

• Neuro Functional Gum and Mints: Through its innovative gum and mint delivery system, Neuro Gum and Neuro Mints deliver energy, clarity, daily health, and focus.

• The Better Brand Lung Health Products: Founded by a pharmacist in 2019, Better Brand sits at the intersection of innovation and authenticity and offers America’s safest and most efficacious lung health products.

• Feral Fungi Mushroom Extracts: The brand produces a triple-extracted product known as a Spagyric Tincture. The extraction method yields strong tinctures and includes the purified mineral salts native to the mushrooms, giving each dose of the extracts inherent trace minerals that help with cell absorption.

• Ging-Ë-Lems Ginger and Lemon Drops: Ging-Ë-Lems caters to a healthy, clean diet, and is also great for those who are intermittent fasting or on keto, paleo, vegan, or low-calorie diets. It’s free of gluten, corn, soy, and dairy and great for those who have a sugar/sweetener-free lifestyle.  

To see all 40 Golden Ticket brands, visit KeHE TrendFinder.

Related: Giant Food Awards MicrograntsAfrican Dream Foods Wins Buyer of the Year Award.