Joe V’s Smart Shop by H-E-B officially broke ground at its Wheatland Road store in Dallas on Wednesday, the first location slated to open outside the Houston area. The store is expected to open in late summer 2024.
Joe V’s Smart Shop delivers a curated assortment of community-focused products, and high-quality fresh products at a lower price point. Customers can find the following at the new location:
• A large produce department with Texas-grown selections delivered daily and a wide assortment of fresh-cut, ready-to-serve fruits and vegetables.
• Assortment of H-E-B brand products such as H-E-B Organics, Central Market, Hill Country Fare, as well as major national brands.
• A variety of fresh in-store cut meat, chicken, and seafood options, including the $20 bundle boxes and Texas-sized Club Packs.
• Bakery featuring in-store made tortillas, bolillos, pastries, and breads.
• Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more.
• H-E-B Meal Simple selection with fresh, convenient chef-inspired meals.
• Expansive Latino cheese selection.
• Selections in grocery and general merchandise departments including dairy, frozen foods, seasonal items, and cookware.
“We are committed to providing the best shopping experience with an emphasis on offering the freshest products delivered daily at the lowest prices in the marketplace,” said Roxanne Orsak, H-E-B chief operating officer, in a statement. “We’re thrilled to introduce Joe V’s Smart Shop to more Texans and excited that this proud H-E-B brand will soon serve customers in Dallas with top-quality service and selection.”
To give back to the community, the retailer announced gifts that total $40,000 to area schools and nonprofits with $10,000 each going to support Crossroads Community Services (Dallas), Ronald McNair Elementary (Dallas), Reed Middle School (Duncanville), and Smith Elementary (Duncanville).
During the summer, the company also announced plans for another Dallas Joe V’s Smart Shop expected to open in spring 2025.
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