Instacart is launching Priority Delivery to 85 percent of U.S. households, which gives customers access to 30-minute grocery delivery, reports Progressive Grocer.
The service is rolling out to cities including Chicago, Los Angeles, Miami, San Diego, San Francisco, and Seattle, across more than 300 store locations, including Ralphs, Safeway, Sprouts Farmers Market, and Stater Bros. Markets. However, Instacart plans to expand to more cities over the coming months, as well as expand 45-minute and 60-minute delivery to more customers.
“We know that no two grocery shops are created equal — whether it’s a bulk buy for the week ahead or just a few ingredients for tonight’s dinner — so we’re launching new features that support the many ways people shop for their groceries today,” said Daniel Danker, VP of product at Instacart. “For many customers, every minute counts when they’re in a pinch and need something in a hurry. With today’s launch of Priority Delivery, we’re redefining the ‘quick run to the store’ and bringing the grocery express lane online for customers.” Full Story
Related: 7-Eleven Offers Half-Hour Delivery; European Grocery Delivery Startup Comes to US.
Image: Instacart