Specialty Food Association will partner again with (included) CPG, a collective of BIPOC founders and executives in consumer packaged goods, at the upcoming Summer Fancy Food Show, June 25-27, in New York City.
This is the second year of the collaboration between SFA and (included). The first cohort of (included) members exhibited at the 2022 Summer Fancy Food Show, and the partnership continued at the 2023 Winter Fancy Food Show in Las Vegas. Ten BIPOC makers from (included) will be featured in the Diversity Pavilion at the Summer Show.
“As a not-for-profit membership trade organization, the Specialty Food Association is committed to fostering an inclusive specialty food industry,” said Bill Lynch, president, SFA. “Through our partnership with (included), we can help amplify the contributions of BIPOC specialty food producers by featuring them at the industry’s premiere business and networking events, the Fancy Food Shows.”
The exhibitors from (included) are:
“As a 1st generation BIPOC founder, we have an inherent responsibility to our customers, retailers, distributors, suppliers, community, cities, and planet as all stakeholders alike. Through the endless opportunités that the (Included) team have continued to provide in tandem with the Specialty Food Association, we are allowed to share our story in the most authentic way possible with the intention that our customer gets to share wholeheartedly in the vision, dreams, and passions that we have poured into our products," said Robert Haynes, CEO and co-founder of Yoro. "With these invaluable once in a lifetime opportunities, our customers are empowered to live better lives and share with their community thus making a better world and for that we are eternally grateful."
Added Edie Pan, founder of EDIE’S for everybody, “(Included) CPG and the Specialty Food Association have provided us with an incredible opportunity to connect with industry leaders and potential partners, and to introduce our product to a wider audience. Our cohort--and the delicious products we make--embody a commitment to celebrating and sharing the diverse flavors and cultures that make up our community. We are deeply grateful to SFA and (included) CPG for recognizing the value of supporting underrepresented voices in the food industry. We can't wait to make the most of this opportunity and see where this journey takes us!”
Related: SFA Announces 2023 Lifetime Achievement Award Winners, Hall of Fame Inductees; Video: Foxtrot's Williams on Effective Buyer Communications.