Impossible Foods has launched a plant-based chicken nugget offering, now available through restaurants across the country, including David Chang’s fried chicken concept, Fuku.
“We were blown away by the Impossible Burger when it launched at Momofuku in 2016 and we feel the same way about Impossible Chicken Nuggets,” said Fuku CEO Alex Munoz-Suarez, in a statement. “These nuggets pair perfectly with the playfulness of Fuku’s menu and will satisfy the cravings of fried chicken lovers looking for an alternative bite.”
Impossible Chicken Nuggets will also be rolled out to retailers including Walmart, Kroger, Albertsons, Safeway, ShopRite, Giant Stores, and Gelsons later this month. Impossible Foods will expand availability to more than 10,000 grocery stores later this year.
This launch follows a successful blind test of Impossible Chicken Nuggets which took place in Irving, Texas. In the test, seven out of 10 meat-eating consumers preferred the plant-based nugget to animal-based nuggets from a leading brand.
“We are tremendously excited about our Impossible Nuggets. But this launch isn’t really about nuggets. It’s about the historic inflection point we’ve reached. For the first time, consumers unquestionably prefer meat made from plants instead of meat from an iconic animal,” said Pat Brown, founder and CEO of Impossible Foods, in a statement.
Related: Daring Foods' Plant-Based 'Chicken' Comes to Whole Foods; Impossible Foods to Debut Plant-Based 'Chicken' Nugget.
Image: Impossible Foods