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Hy-Vee Introduces Standalone Beverage Format

Specialty Food Association

Hy-Vee is launching Wall to Wall Wine and Spirits, a new division of the company focused on providing a best-in-class wine, spirits, and beer selection in a standalone format that enhances the customer experience, says the retailer. 

The store will feature items at all price points, along with specialty grocery products including cheese, charcuterie, chips and crackers, as well as sodas and seltzers. Additionally, customers can purchase high-end barware and related accessories.

“At Hy-Vee, we focus on the evolving lifestyles of our customers,” said Randy Edeker, Hy-Vee’s chairman, CEO and president, in a statement. “With the creation of our Wall to Wall Wine and Spirits division, we are excited to continue to provide the best wine, beer and spirits selection, as well as a customer experience of the highest caliber.”

The first Wall to Wall Wine and Spirits locations are planned for West Des Moines, Iowa, as well as Papillion, Omaha, and Lincoln, Nebraska. Specific store information and opening dates will be shared at a later time.

Related: Hy-Vee to Host Local Brands SummitHy-Vee to Focus on Health, Nutrition for Women, Infants.